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SocialSeal

Views don’t pay the bills. Being found does.

  1. Save
  2. Search
  3. Ask
  4. Book

SocialSeal shows you what they search for and which brands they find.

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Where you get found

Some of the travel brands we work with

KlookCOMO HotelsFlyFairlyBon Ton ResortChina House Penang
First time ever we were full house at lunch and all afternoon. What did u do???
Owner, Bon Ton Resort, Langkawi Lunch and afternoon service filled up after the resort posted videos matched to what people searched for.

Nobody books a hotel room while mindlessly scrolling.

Travel brands are stuck on a content hamster wheel: thousands spent on video chosen by gut feel and trending audio, hoping something goes viral. But travellers search before they book, and they book from what they find.

Chosen by
Made for the feed Made for the feed: Gut feel and trending audio
Made for the search Made for the search: What travellers type into the search bar
Judged on
Made for the feed Made for the feed: Views and likes
Made for the search Made for the search: Whether you show up in the top results

What happened to one resort’s surf searches

A luxury resort in the Maldives, tracked on Instagram from January to March 2026.

18 surf searches, week by week

Instagram’s top 9, January to March 2026

  • Resort in the top 9
  • 2 or more of its videos
  • Not in the top 9
  • Not yet tracked

Select a search to see its weeks.

The 5 searches added in March start with dashed squares.

A luxury Maldives resort, tracked from January to March 2026. Each square is one week’s look at Instagram’s top 9 for that search. A dot inside a square means two or more of the resort’s videos that week. Source: SocialSeal tracking.

0 → 7

None of the 13 searches tracked in January and February had the resort in their top 9. By the end of March, 7 did.

4 were still in the top 9 in the final week (30–31 Mar).

+450%

Visits to a travel-tech client’s conversion pages in a single month.

Figure reported by the client.

Where the resort could show up next

The same searches, read for demand. Each row shows the views on the top videos, how many are recent, and whether the resort is there.

Instagram’s top results for each search at the last capture in March 2026.

Opening in United States

“high-end surfing and yoga retreats”Its top videos get a median of 4,536 views, 4 of the 9 are under 90 days old, and the resort isn’t there yet.

  • best maldives resorts kid surfing

    ViewsMedian views of the top 9: 4,836(8 of 9)

    Under 90 daysPosted within 90 days: 3 of 9

    ResortResort videos in the top 9: 2

  • high-end surfing and yoga retreats

    ViewsMedian views of the top 9: 4,536

    Under 90 daysPosted within 90 days: 4 of 9

    ResortResort videos in the top 9: None

  • kids surf lessons maldives

    ViewsMedian views of the top 9: 2,319

    Under 90 daysPosted within 90 days: 2 of 9

    ResortResort videos in the top 9: None

  • private surf breaks maldives

    ViewsMedian views of the top 9: 1,891

    Under 90 daysPosted within 90 days: 5 of 9

    ResortResort videos in the top 9: 2

  • family surf vacation maldives

    ViewsMedian views of the top 9: 1,312(8 of 9)

    Under 90 daysPosted within 90 days: 2 of 9

    ResortResort videos in the top 9: 1

  • luxury surf resort

    ViewsMedian views of the top 9: 1,104(8 of 9)

    Under 90 daysPosted within 90 days: 7 of 9

    ResortResort videos in the top 9: None

  • eco-luxury surf

    ViewsMedian views of the top 9: 913(7 of 8)

    Under 90 daysPosted within 90 days: 3 of 8

    ResortResort videos in the top 9: None

  • teen surf camp maldives

    ViewsMedian views of the top 9: 856

    Under 90 daysPosted within 90 days: 3 of 9

    ResortResort videos in the top 9: None

  • best surf breaks

    ViewsMedian views of the top 9: 422(7 of 9)

    Under 90 daysPosted within 90 days: 1 of 9

    ResortResort videos in the top 9: None

Source: SocialSeal tracking for the resort above. Views are lifetime views of the top videos when we captured them. They compare attention between searches on Instagram and don’t measure search volume. A bracket like (7 of 8) means only 7 of the videos had a view count. An opening is the most-watched search the resort has never reached where at least 3 top videos are under 90 days old. Dropped out means the resort reached the top 9 earlier in March but wasn’t there at the last capture.

We measure the same searches before and after

Intent Matching has four steps. Each starts from the searches the last one found.

  1. 1

    Map the demand

    Measure what your buyers search for across platforms, markets and languages, grouped by intent and stage of the purchase.

  2. 2

    Find the gaps

    Check who appears for those searches: you, competitors, creators and online travel agencies. Find where you're missing.

  3. 3

    Brief to the gap

    Turn each gap into a brief your team or creators can shoot, grounded in what already ranks.

  4. 4

    Prove the change

    Re-measure the same searches and connect visibility to visits, enquiries and bookings.

Our latest research

What turns interest in New Zealand into a booking, read through social video searches from China, India, Japan and Singapore.

Read the report

See which brands travellers find instead of yours.

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What’s in the free Visibility Check

Who travellers find
The brands, competitors and creators that come up for your category in your market.
Where you’re missing
The searches where your brand doesn’t come up yet.

It arrives by email within three business days. Or run it now in ChatGPT, or start with Business at US$299 a month.