What each option shows you, and what it leaves out
SocialSeal helps hotels, airlines and travel brands get found when travellers search social video and AI assistants before they book. Software finds the gaps, and an expert team helps close them. Here is how that differs from the tools and teams brands already use, and when SocialSeal is the wrong choice.
Side by side
Social listening suites
What it does
Count mentions of your brand and the sentiment around it.
What it leaves out
What people search for, and who shows up when they do.
Content and social agencies
What it does
Make content and report on views and engagement.
What it leaves out
Search evidence for what to make, and proof that it was found.
Creator marketplaces
What it does
Find creators by audience size.
What it leaves out
Whether a creator's videos actually rank for the searches you need.
In-house with native platform analytics
What it does
Report on how your own posts performed.
What it leaves out
The searches you're missing and what competitors win.
SocialSeal
What it does
Shows what buyers search for on social video and AI assistants, who they find, and what to make so they find you; then measures the change.
What it leaves out
Posting, scheduling, community management and paid media buying. Use your existing tools or agency for those.
| Option | What it does | What it leaves out |
|---|---|---|
| Social listening suites | Count mentions of your brand and the sentiment around it. | What people search for, and who shows up when they do. |
| Content and social agencies | Make content and report on views and engagement. | Search evidence for what to make, and proof that it was found. |
| Creator marketplaces | Find creators by audience size. | Whether a creator's videos actually rank for the searches you need. |
| In-house with native platform analytics | Report on how your own posts performed. | The searches you're missing and what competitors win. |
| SocialSeal | Shows what buyers search for on social video and AI assistants, who they find, and what to make so they find you; then measures the change. | Posting, scheduling, community management and paid media buying. Use your existing tools or agency for those. |
Want to see the gaps for your own brand? Get your free Visibility Check
Is SocialSeal right for you?
SocialSeal fits
Brands people research before they buy:
- Hotels, resorts and hotel groups
- Travel agencies, tour operators and online travel agencies
- Airlines
- Destinations and tourism boards
- Travel services people research before buying, such as car and gear rental and travel fintech
Agencies can run SocialSeal for their clients.
Choose something else for
- Low-price impulse purchases, where nobody searches before buying
- Posting, scheduling, inbox or community management
- Buying paid media
- Chasing follower counts or viral reach for their own sake
How SocialSeal works: Intent Matching
People researching an expensive purchase are searching, not scrolling. Win the search, not the feed.
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Step 1
Map the demand
Measure what your buyers search for across platforms, markets and languages, grouped by intent and stage of the purchase.
You get: A ranked list of the searches that matter, with demand signals.
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Step 2
Find the gaps
Check who appears for those searches: you, competitors, creators and online travel agencies. Find where you're missing.
You get: Your share of search and a list of gaps, compared with named competitors.
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Step 3
Brief to the gap
Turn each gap into a brief your team or creators can shoot, grounded in what already ranks.
You get: Creator-ready briefs with the evidence attached.
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Step 4
Prove the change
Re-measure the same searches and connect visibility to visits, enquiries and bookings.
You get: Before-and-after visibility and the business outcomes it connects to.
Software, experts, or both
Visibility Check
Free
Shows who travellers find when they search for your category in your market, and where you are missing. Delivered within three business days, or straight away in ChatGPT.
Get the free checkBusiness
US$299 a month
Your team runs SocialSeal, with priority support. Billed monthly; cancel anytime.
Start with BusinessWhite-Glove
Custom pricing
SocialSeal's experts run it with you, usually as a one- to two-month kickstart before your team takes over. Custom pricing.
Book a callQuestions people ask
- Is SocialSeal a social listening tool?
- No. Listening tools count mentions of your brand. SocialSeal measures the searches people make before they buy, and which brands and creators appear when they do.
- Does SocialSeal post or schedule content?
- No. SocialSeal tells you what to make and measures whether it is found. Keep your scheduling tool or agency for publishing.
- Who is SocialSeal for?
- Brands people research before they buy, starting with hotels, airlines, travel agencies, tour operators and destinations. Agencies can run SocialSeal for their clients.
- How much does SocialSeal cost?
- The Visibility Check is free. The Business plan is US$299 a month and your team runs it. White-Glove, where our experts run it with you, is custom-priced.
- Which platforms does SocialSeal cover?
- TikTok, Instagram Reels, YouTube Shorts, Xiaohongshu, Douyin and AI search, in any market or language.
- Can I use SocialSeal from ChatGPT or Claude?
- Yes. SocialSeal is listed as a ChatGPT plugin, and Claude and other AI agents can connect to its MCP server at https://mcp.socialseal.co/mcp.
Setting SocialSeal up in an AI assistant? Read the connection guide
See where you stand
The free Visibility Check shows who travellers find when they search for your category in your market, and where you are missing.